Fox News Rejects Super Bowl Ad Over Controversial Political Statement – 3%
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Fox News Rejects Super Bowl Ad Over Controversial Political Statement

Fox has rejected a potential Super Bowl ad because its inclusion of a border wall helped make it, in the network’s estimation, too controversial.

According to Campaign Magazine, the network has asked for changes in the 90-second spot from 84 Lumber — a building supply company. Specifically, they objected to a portion of the commercial which featured a wall blocking people looking for work in the United States.

During the Fox Sports broadcast of the NFC playoff game between Green Bay and Dallas this past Sunday, play-by-play announcer Joe Buck said that Super Bowl spots were being sold at a rate of $5 million per 30 seconds. So 84 Lumber’s extended commercial will apparently cost the company $15 million.

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