This is quite possibly the most risqué lingerie ever [VIDEO] – 3%
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This is quite possibly the most risqué lingerie ever [VIDEO]

Seeing them in this lingerie, don’t ya just wanna pick one of these ladies, put her in a new Maserati, and pay for it? That’s the effect I think they’re going for, and I’ve already signed a lease.

(H/T: Daily Mail)

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With Valentine’s Day fast approaching, one lingerie brand has created a rather risqué underwear set that men and women can quite literally unwrap this February 14.

Bluebella has unveiled the sequel to what was dubbed the world’s most risqué piece of lingerie – the All Wrapped Up Body Bow.

The lingerie label has created the sexy ‘Body Bow’ Alyssa bra, which allows wearers to tie or untie as they choose.

 


Bluebella has unveiled the sequel to what was dubbed the world’s most risqué piece of lingerie – the All Wrapped Up Body Bow – with an £38 bra and knicker set that you can untie

It is being billed as a stylishly fun way for couples to ‘bring burlesque to the bedroom.’

The All Wrapped Up Body Bow – a giant satin ribbon in red, white or black which is worn across a naked woman’s body like a ribbon on a present – stunned the fashion world last year.

The outrageous design split opinion with some commentators saying it was ‘cheeky’ and ‘fun’ while others said it was ‘bizarre’.

One magazine described it as ‘the most risqué piece of lingerie we’ve ever seen.’

The £16 design did, however, sell out in countries all over the world when it was unveiled on ASOS.

 


The £38 underwired bra has two wide chiffon ties, which are fashioned into a bow across the bust, giving full or minimal coverage

The matching brief features a softly tied fixed bow that can also be untied

The new collection is a follow-up to the All Wrapped Up Body Bow – a giant satin ribbon in red, white or black which is worn across a naked woman’s body like a ribbon on a present – and stunned the fashion world last year

Bluebella was keen to repeat its success with a brand new lingerie piece, which can be unwrapped just like a Valentine’s present.

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The £38 underwired bra has two wide chiffon ties, which are fashioned into a bow across the bust, giving full or minimal coverage.

The ties can be playfully worked in a variety of ways. The matching brief features a softly tied fixed bow.

Bluebella chief executive Emily Bendell said: ‘We were a little bowled over by the success of the All Wrapped Up Body Bow.

‘We got record sales from a lingerie piece that half the fashion world hated – and the other half thought was funny, cheeky and outrageous.

‘We wanted to repeat the success with a bold new design which retains all the fun elements of the All Wrapped Up Body Bow but more closely resembles Bluebella’s modern design ethos.

The lady behind the brand, Emily Bendell, said: ‘Like the body bow, wearers can tie or untie the Alyssa bra any way they like. It can be worn in several different ways to spice up Valentine’s Day’

Oxford University educated Bendell, 35, founded Bluebella 12 years ago because she could not find the designer lingerie she craved at high street prices

‘Like the body bow, wearers can tie or untie the Alyssa bra any way they like. It can be worn in several different ways to spice up Valentine’s Day.

‘It is a fun way for couples to stylishly bring burlesque to the bedroom because the bra unties so easily and can be taken off very sexily.’

Oxford University educated Bendell, 35, founded Bluebella 12 years ago because she could not find the designer lingerie she craved at high street prices.

It has grown into a highly successful international brand and recently raised £1 million through the equity funding site Crowdcube to finance a big expansion into America.

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