In the wake of Starbucks’ announcement that it would hire thousands of refugees over the next five years, a veteran-owned coffee business has put forth its own hiring initiative– just for former U.S. service members.
On Sunday, Starbucks CEO Howard Schultz pledged to hire 10,000 refugees across 75 countries in response to President Donald Trump’s executive order temporarily barring refugees and visa holders from seven predominantly Muslim nations.
On Wednesday, the Black Rifle Coffee Company (BRCC), a veteran owned and operated gourmet coffee purveyor, responded to Starbucks– or “Hipsterbucks” as they call the global coffee chain–announcing a pledge via Instagram to hire 10,000 veterans.
— Black Rifle Coffee (@blckriflecoffee) February 1, 2017
“We want to shift the conversation away from foreign policy to domestic issues that hit closer to home,” the company wrote.
“We need to keep in mind that the four things we care about at BRCC are Family, Business, Veterans and country. And when we say “country”, the taxpayers. Everyone else can take a hike.”
This isn’t the first time BRCC has taken a jab at Starbucks. In a company blog post published on Jan. 31, writer Scott Lambin said, “They do not want their bottom line numbers affected since they are in 75 different countries. Hipsterbucks say they have a “heavy heart” and that they “support building bridges, not walls” with countries like Mexico.”
The BRCC not only sells coffee but also offers coffeemakers, apparal and more. They even have a monthly subscription delivery service for serious java fiends.
Many have already started tweeting their support for the veteran-owned coffee company.
— Kevin Burkett (@kburkettcpt) February 2, 2017
Black Rifle Coffee Company is Veteran Owned and Operated. Give them your support and tell Starbucks to Suck it! pic.twitter.com/0xXDOokB40
— Jester Offroad (@JesterOffroad) February 2, 2017
Amen. Where can you purchase the Black Rifle Company coffee? https://t.co/3HZnLj5eOk
— Elizabeth Imbasciati (@abusedtaxpayer) February 2, 2017