[PHOTOS] Chinese restaurant offers discounts for women in skimpy skirts


The shorter the skirt, the lower the bill. That’s the policy this Jinan hotpot restaurant has adopted to encourage attractive women to dine at their establishment.

restaurant offers discounts for women in skimpy skirts

In a bid to improve sales, a Chinese restaurant recently ran a special promotion – they offered discounts to female customers based on the length of their skirts. The shorter the skirt, the heavier the discount! The amount of skin-show upwards of the knee was measured upon arrival, and the discount percentage was determined accordingly.

The promotion, which ran all of last week at Yang Jia Hot Pot restaurant in Jinan, was a huge success. Hordes of women lined up outside the establishment, waiting to have their skirts measured. The highest hemline recorded was 13 inches above the knee, attracting a huge 90-percent discount. The lowest was at three inches, earning a 20 percent saving.

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The higher the skirt, the lower the bill. That’s the policy this Jinan hotpot restaurant has adopted to encourage attractive women to dine at their establishment.

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Female customers are reportedly entitled to a 90 percent discount if they wear a short skirt with a hem 33 centimetres above the knee, while more conservative dresses revealing just eight centimetres only attract a 20 percent saving, according to Sina News.

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Risqué marketing strategies have been in vogue in China recently. It would seem many shop owners believe furnishing the premises with scantily-clad women is the only way to stir interest in their business.



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Indeed, cheap hotpot may be the new dinner of choice for this bevy of out-of-favour models, who are apparently living rough after being snubbed at this year’s Shanghai auto show.

More and more restaurants have been using promotions such as this one to draw in patrons. A restaurant in Zhengzhou gave free meals to people who were deemed good looking, while a Chongqing eatery offered discounted dishes to overweight customers.

Read more: http://shanghaiist.com



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