Did you know this?
The terrorist attacks in Paris spurred an outpouring of support and grief on social media—but one critic found a way to shed light on virality and misinformation in the wake of tragedies such as the one in the “City of Light.”
Software CMO Rurik Bradbury saw a rumor spreading on Twitter that the lights on the Eiffel Tower had been shut off in honor of the victims of the attack. There was just one problem:
The lights are always shut off every night at 1am.
So, according to The Washington Post, Bradbury jumped on his fake Twitter account and posted a picture of the famous landmark with its lights off, along with a sarcastic historical comment:
Wow. Lights off on the Eiffel Tower for the first time since 1889. pic.twitter.com/ZkeU5GmJfM
— #JeSuisWeWork (@ProfJeffJarviss) November 14, 2015
But people didn’t ‘get’ the joke.