Target’s bathroom policy allowing men in women’s restrooms has caused millions across the country to decide to boycott the retail giant. Faith Driven Consumer, representing 41 million Americans that spend $2 trillion annually, has joined the movement.
They have announced a national “buycott” effort to encourage shoppers to chose Walmart, Academy Sports, Hobby Lobby, and seven other chains as an alternative.
FDC’s founder Chris Stone points out that as Target attempts to appease .03% of the population, they ended up excluding a huge majority.
“There’s a critical business lesson to be learned with Target’s recent decision: When including one group, don’t expressly exclude another,” said Stone. “In its statement explaining why it is allowing men in women’s bathrooms and changing rooms, Target pointed out that inclusivity is at its core, and that everyone deserves to be protected equally. However, hundreds of thousands of consumers around the country are expressing frustration because they specifically feel excluded by Target’s actions and, more importantly, unprotected and unsafe in Target stores.”
FDC is encouraging shoppers to choose one of the 10 alternative brands that score high on Faith Driven Consumer’s Faith Equality Index, not just Boycott Target.
The FDC lists the following stores as potential options in the “buycott” of Target:
- Hobby Lobby: 57/100
- Walmart: 51/100
- Aldi: 47/100
- Academy Sports: 46/100
- Cabela’s: 46/100
- Toys”R”Us: 45/100
- Bed, Bath, & Beyond: 44/100
- Dick’s Sporting Goods: 42/100
- Publix: 40/100
- Trader Joe’s: 40/100
The FDC is not the only large based opposition. The American Family Association, a conservative Christian advocacy group, has also started a petition urging people to boycott Target.
It so far has close to 1 million signers as well.