As retailer Target sees its stock plummeting and sales dropping in the midst of a boycott over its recently announced pro-transgender bathroom policy, the company’s CEO is insisting the weather is the cause of falling sales, not the company’s bathroom policy.
In a recent Wall Street Journal interview, Target CEO Brian Cornell pegged the downturn in the company’s fortunes to the cold weather as opposed to anything the company itself is doing or not doing.
“It’s been a very wet and cold start to the year and it’s reflected in our sales,” Cornell told the paper. “We haven’t seen anything from a structural standpoint that gives us pause.”
In other words, the weather is responsible for the downturn, not Target’s “structural” transgender bathroom policy.
Indeed, a month after the initial announcement, the Target CEO came out to double down on the transgender agenda, so it appears the company is digging in heels instead of looking for ways at appeal to customers.
Still, Cornell’s weather assessment does not quite tally with other reports stating Target has taken a major hit since it announced its transgender policy.