There are many people angry at Chic-Fil-A For a variety of reasons many of them I don’t agree with. But there is one area I can get on the gripe train with and that is the long lines during business hours. No matter what they try, there is always a wait. Now that may be changing.
According to MSN:
Chick-fil-A is rolling out a new app that will let customers skip long lines at the register.
The app, called Chick-fil-A One, allows customers to order and pay for their food in advance, then pick it up at a counter designated for online orders.That’s big news for fans of Chick-fil-A, which is typically slammed with customers during regular meal times, making long lines inevitable.
The app will also allow users to customize and save their favorite orders.
Michael Lage, a veteran of Facebook and Google who helped develop the app, claims it will fundamentally change how customers experience and interact with Chick-fil-A — particularly for parents with young children.
To celebrate the launch of the app, Chick-fil-A is giving away free chicken sandwiches to everyone who downloads it between June 1 and June 11. Customers will get their choice of a free original, spicy, or grilled chicken sandwich when they sign up.
This may just be the trick to actually getting me in the door. What do you think?