A Mexican entrepreneur upset by President Donald Trump’s rhetoric towards his compatriots has decided to take action. He’s created Trump brand toilet paper.
Corporate lawyer Antonio Battaglia created the “Trump” toilet paper after he found Trump’s comments calling Mexican immigrants “rapists and drug-dealers” offensive, according to The Associated Press. So, as a form of revenge, Battaglia’s toilet paper not only features the Trump name prominently across the front, but 30 percent of profits will go towards helping migrants trying to get into the U.S.
The copyright workaround for Battaglia was found after poring over statutes at Mexico’s Institute of Intellectual Property. Battaglia noticed that the Trump name was copyrighted against any use in the real estate, tourism, construction, and banking industries, but made no mention of what Mexicans call “hygienic paper.”
Institute records showed that Battaglia’s trademark for Trump toilet paper was approved in October 2015. Battaglia maintains his product does not have a direct likeness to the U.S. president.
The toilet paper packaging may not directly contain Trump’s likeness, but the cartoon toilet paper roll featured as the mascot has the unmistakable blond coif. Slogans for the Trump toilet paper are “softness without borders” and “This is the wall that, yes, we will pay for.”
The packing also states it contains four “puros rollos,” which literally translates into “pure rolls” but is also commonly understood as “pure nonsense.”
“My thinking was: We can’t keep quiet, right?” he told AP. “So with this insult that was made, [I figured] I’m going to add my grain of sand in response.”
Battaglia said he manufactured roughly $21,000 worth of toilet paper for a test run but hopes that there will soon be demand for much more.
Lawyers for the Trump Organization did not immediately respond to requests for comment. It was not clear if the toilet paper is — or ever will be — available in the U.S.
In February, Trump won a long legal battle in China to trademark his name on construction services. His organization has also filed for copyright registrations for Chinese golf clubs, lingerie and pet care products, according to NPR. Being granted these copyrights in China office may open the door for future infringement cases against the multitude of Asian products bearing his name.
The copyrights were first granted only days after Trump won the presidential election in November, raising questions for some about whether this was some kind of “gift” from the Chinese government.
A government ethics adviser expressed concern about Trump’s dealings with the copyright office in China, making clear the rules against elected leaders receiving gifts from foreign governments.