A small town in Virginia is attempting a reputation makeover after a restaurant in the area infamously refused to serve White House Press Secretary Sarah Sanders in June.
The area’s regional tourism board is pulling together emergency funds to boost its digital marketing campaign, the Roanoke Times reported Sunday. The money is normally saved, however, officials agreed the region is in desperate need of positive coverage after the Sanders controversy.
The tourism board serves Lexington, Va., where The Red Hen is located, and other communities that are about three hours from Washington, D.C.
Following the incident, the tourism board was flooded with thousands of calls and emails — and the complaints are still coming. The office received a letter Thursday from a Georgia family that wrote to say it would never return because of what happened.
