When a young woman met up with her friends, she felt betrayed when they told her that instead of going about their usual plans, they were heading to a funeral. She had expected a day of fun and games, not a depressing funeral where she’d have to feign sadness. However, when the young woman was brought to the funeral home and told to peer inside the casket, she was greeted with a realization that shook her to her very core as a human being.
Because the people attending the funeral are friends and family – and not actors – the subjects of the strange incident really see the effect their destructive behavior has on the people around them. Although the people attending the funeral are sad – but not grieving – the subjects of the video can see that if they really were to die from destructive behavior, they would put every individual attending the funeral into a world of pain.
The family and friends attending the video hope to scared the “dead” person into modifying their behavior. They want them to see that what they are doing is far too risky and that they could lose them.
The ad shared the following comment about the video:
“Virtually no one feels it is dangerous to drive a few km/h faster than the maximum speed limit. However, even this ‘slight’ speeding kills and injures hundreds of people every year. And we tend to ignore the many lives of people close to us that are devastated as well. To slow down their loved ones before it is too late, people in this film set up an unusual wake-up call. They invited their speeding friend or family member to their own funeral. The emotional reality check was caught on (hidden) camera.”
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