The NFL knew that this was coming.
It is not like people have not told them for years the things that they did not want to see in and around the game. Yet they have gone ahead with this nonsense.
You would think that this would be the perfect time for the NFL to get good ratings because at the end of the day there isn’t a whole lot of new content for people to watch and the sports that were ongoing have been finishing up.
Initial ratings show the woke NFL saw a nearly 30 percent decrease in viewership during the first prime-time Sunday game of the season on NBC.
The Dallas Cowboys lost 20-17 to the Los Angeles Rams in a “Sunday Night Football” game that was marketed as a must-see.
Despite having “America’s Team” facing off against a team from the country’s second-largest TV market in what turned out to be a nail-biter, the NFL game was a ratings disappointment, Deadline Hollywood reported Monday.
The game earned an initial 4.7 among the key advertiser demographic of ages 18-49 and attracted a total of 14.81 million viewers based on early Nielsen data, the report said.
That is an abysmal showing.
Those early numbers represent a 28 percent decrease in the key demo and a 23 percent drop in total viewership when compared with 2019’s “SNF” season opener in which the New England Patriots walloped the Pittsburgh Steelers 33-3 in Foxborough, Deadline reported.
It’s also a big tumble from the game’s recent high for Sunday night on NBC.
A Sept. 30, 2019, matchup between the New Orleans Saints and the Cowboys attracted 24.7 million viewers, which was the most-watched “Sunday Night Football” game since 2016, according to The Fort Worth Star-Telegram.
Less than a year later, a Sunday night game featuring the Cowboys drew in almost 10 million fewer viewers, based on early figures.
Many fans, who are in their sixth month of a global pandemic and have witnessed nationwide civil unrest since May, didn’t tune in Sunday, despite the return of the country’s most popular sport to TV.