After RATINGS TANK, NBA Commissioner Has Told Them “ENOUGH”! [VIDEO]

One of the things that I simply cannot understand is why a sporting event can’t just be a sporting event.

I mean, at the end of a long week, I like to sit and watch some kind of game, a contest, to take my mind off of the week that I had, especially if its been a bad one.

Anyone who says they don’t need sports or entertainment is lying to themselves by the way. The point is, we all need some kind of release, we just don’t want to have someone try to put the cap back on the valve while that is going on.

It’s impossible to overstate the cultural significance of sports.

Spectating at competitive sports can bring together total strangers, and games of little consequence to their respective leagues, divisions and conferences can mean the world to individual fans and fanbases.

We need sports, and athletes, coaches and league administrators, in return, need us.

It’s a mutually beneficial relationship that is better left undisturbed.

Fans fund sports leagues by buying merchandise and tickets and by tuning in on TV, thus funding the leagues by convincing advertisers that their commercials are a good investment in the league’s product.

That being said, running a sports league is a business, and alienating at least half of your potential customers in any business is a recipe for a disaster.

The NBA has found this out the hard way since late July, when the league resumed in the Orlando, Florida, bubble following a coronavirus hiatus.

When play resumed, many fans felt estranged from the game by the insertion of leftist politics into basketball.

Embracing the divisive, neo-Marxist Black Lives Matter movement was bad for business, as were other not-so-subtle actions taken by players and coaches.

Fans have tuned out of the NBA in droves, at a time when the country was dealing with the health, psychological and economic ramifications of a global pandemic.

The league’s ratings should have been healthy.

Instead, the NBA Finals are currently experiencing record lows in viewership.

NBA Commissioner Adam Silver, often touted as the smartest official in professional sports, hinted that the overt displays of politics might be hurting his league’s brand this week during an interview with ESPN before the ratings disaster that was Sunday matchup between the Miami Heat and the Los Angeles Lakers.

Deadline reported that Game 3 only attracted 4.08 million viewers.

Silver said prior to the game that the league’s very loud displays of support for leftist causes not related to basketball likely would not return next year — pending a conversation with players.

ESPN’s Rachel Nichols asked, “How committed are you to [championing political causes] going forward?”

“We’re completely committed to standing for social justice and racial equality,” Silver said, adding: “It’s part of the DNA of this league.”

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