Over the weekend, one Costco shop was noticed with reduced rates for Bud Light beer, as Anheuser-Busch InBev continues to deal with the backlash from its decision to work with transgender social media star Dylan Mulvaney.
The arrangement has cost the corporation numerous long-term consumers as well as a significant amount of money.
The brand’s reputation has suffered so greatly that it may never fully recover.
Bud Light is a social media punchline, and cases of it are on shop shelves.
Conservative commentator Ryan Fournier published a photograph of cases of the brand being sold at a significant discount at Costco on Sunday.
Fournier’s photo showed 36 packs of Bud Light on sale for only $14.97.
“This is insane,” he commented.
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That means a can of Bud Light is worth about 41 cents in at least one store.
Many people who commented on the post stated unequivocally that they would not buy the beer at any cost. But let’s take a moment to appreciate how big of a deal that is.
Customers save more money when they buy in quantity, and beer is no different. Nonetheless, 41 cents per can is astounding.
The average price of a six-pack of beer has been tracked by USA Today for decades.
In 2003, the typical six-pack in the United States cost $6.79, or roughly $1.13 per unit.
That is, without accounting for inflation.
When adjusted for inflation, a six-pack of beer 20 years ago would cost an average of $8.84 today.
That works out to about $1.47 per beer.
While Fournier’s Facebook post depicted Bud Light being sold in bulk, the fact that the brand is now priced at $0.41 per can anywhere show how much damage Anheuser-Busch has caused itself.
Americans have been struggling with inflation over the previous two years, as costs for the most basic necessities, such as food and housing, have risen.
Some families have been struggling with grocery bills that make it difficult to get by.
Many, many people have turned to drugs and/or alcohol as a result of their suffering, which is both predictable and terrible.
As a former Anheuser-Busch employee, I used to hear management say something in the fun that was all too true when applied to the general population:
“When times are good, sales are good. When times are bad, sales are good.”
That assertion may no longer be true, at least for Anheuser-Busch – and certainly not right now.
If you’re having trouble selling beer for pennies on the dollar to folks searching for both a deal and an escape, you’ve made a huge mistake.
Bud Light’s decision to print Mulvaney’s face on a beer can turn out to be the worst business mistake in the history of the beer industry.
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