According to “Shark Tank” star Kevin O’Leary, corporate America had the best start paying attention to this and take a much-needed lesson from it all as retail giant Target and popular beer brand Bud Light continue to reap the benefits of their support for radical transgenderism.
Entrepreneur and business magnate O’Leary recently appeared on Fox News’ “Jesse Watters Primetime,” when he informed the show’s guest host Rachel Campos-Duffy that Bud Light and Target are making a “huge mistake” by embracing the groomer agenda to the fullest.
“When Bud happened, I can’t believe that [corporate] boards didn’t wake up to that decimation market cap… Budweiser was the American beer. It took decades to build that brand and they blew it up in 30 hours,” a shocked O’Leary said.
Going partisan “in any way,” like Bud Light did, is a mistake, O’Leary continued, adding businesses should stick to marketing their goods and stay out of the culture battle.
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“Let me give you an example,” O’Leary told Fox. “Do you ever hear a CEO that represents a company ever talking about abortion? Never. Because that is an issue that will never be resolved. It’s a personal issue, it’s a family issue, it’s a religious issue. It’s partisan forever. You don’t touch it. Same thing with politics, same thing with gender identity. Everybody has a personal opinion about it. When you actually get involved in a fight like that, you lose 50 percent of your constituency.”
'HUGE MISTAKE': @kevinolearytv responds to Target’s Pride merchandising controversy after massive hit in market. https://t.co/m6Ug4VIZeo pic.twitter.com/B3MaS103IV
— Fox News (@FoxNews) May 28, 2023
O’Leary also issued a warning to “Fixer Upper” stars Chip and Joanna Gaines, who have come under fire from fans for teaming up with Target despite the fact that they identify as Christians and that Target’s political involvement runs against everything they claim to stand for.
The “Shark Tank” participant threatened the Gaines that they would immediately suffer a 30 percent reduction in sales if they began to come out about the matter.
“That’s what would happen. They’d eventually not have the margins that they need to stay on the shelf, they’d get kicked out. You stay out of it,” O’Leary said warning the couple to just stay silent about the criticism.
“That is a lesson for corporate America,” he added.
O’Leary also made the observation that social media has developed into a hyperactive “polling system” where millions of individuals quickly express their support or opposition to news items.
“When something goes viral, it can be a good thing, but mostly it’s negative, and it’s decimated these brands very quickly,” he said adding that social media has “turned everything upside-down.”
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Of course, O’Leary is correct.
Businesses should focus solely on selling their products and steer clear of divisive social and political concerns. The political ideologies of Americans have long been the subject of intense passion and some degree of animosity.
Furthermore, informing half of your prospective customer base that their political views are terrible is not a particularly effective marketing strategy if your objective is to produce goods and generate money.
Indeed, the U.K.’s Daily Mail recently reported that Target has received bomb threats from radical leftists because the company removed its “pride” and transgender “tuck-friendly” line of clothing for young children from its shelves. This seems to support O’Leary’s assertion that becoming partisan doesn’t satisfy anyone.
IRONIC: Both the left and right are boycotting Target. Trans activist extremists are even threatening to bomb Target’s all over the country. Pro Tip: Retailers and brands should stay out of the culture wars. h/t @WallStreetSilv pic.twitter.com/KcQX6LWEE6
— @amuse (@amuse) May 28, 2023
Since their brief collaboration with transgender TikTok personality Dylan Mulvaney, who aired a video in April announcing that Bud Light had sent him a customized can with his face on it, Bud Light, Budweiser, and Anheuser-Busch InBev have undoubtedly lost billions in market share.
Target, however, appears to be urging Bud Light to “hold my beer,” since the retail behemoth has also lost a substantial amount of market share since the controversy surrounding its collaboration with a transgender-pusher and satanist apparel designer.
Target is no longer on good terms with either side. By first promoting values and woke philosophy that is harmful to our children, then by removing the things that supported that ideology and enraging the extreme left-wingers they had been supporting earlier. Target’s two-pronged backlash appears to eloquently demonstrate O’Leary’s thesis.
However, Chip and Joanna Gaines might possibly experience negative effects as a result of their collaboration with Satanist-friendly Target. They risk losing their Christian supporters if they remain silent about Target’s exorbitant political donations. In the end, if the Gaines were sincere about their Christian beliefs, one would expect that they would feel compelled to sever their relationship with Target.
If businesses would just keep out of politics and the culture wars and focus just on creating and supplying us with goods, all of this could be avoided. Unfortunately, all large corporations follow Target’s lead in supporting the radical LGBT agenda. Will they all eventually begin to grasp the lesson? Only time will tell.
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