The days of games, riddles, mazes, and jokes on cereal box backs are long gone. Manufacturers are now serving out generous portions of woke leftist propaganda to consumers with an abundance of sugar, artificial coloring, and preservatives.
After news of Kellogg’s Froot Loops advertising a digital library “with equity, diversity, and inclusion content” began to circulate on social media, many former fans are considering a boycott. The content was marketed on cereal boxes in Canada.
“Let’s loop together. Celebrate the diversity that makes our world colorful,” the message on the boxes proclaimed in both English and French.
However, conservatives are not fond of the notion because they are aware that diversity, fairness, and inclusion policies have often been used as a means of persuading young people to reject gender stereotypes.
All users who verify they are at least 13 years old are granted limited access to the digital library website, which is co-sponsored by the Boys and Girls Clubs of Canada. Users can gain extra access by entering the code included in the specially designated Froot Loops boxes.
One of the titles on the more general website includes “Loop Together on Gender Empowerment,” which appears with the description, “We are so much more than our gender identity and the expectations that come with it. Explore content to help empower everyone to be their own unique selves.”
One of the first social media accounts to inform parents about the effort was End Wokeness, which has almost two million followers.
The account says, “Fruit Loops is now encouraging kids to go online and read their free library of woke propaganda.”
Fruit Loops is now encouraging kids to go online and read their free library of woke propaganda pic.twitter.com/uLaP0TGfXB
— End Wokeness (@EndWokeness) November 19, 2023
Libs of TikTok warned her 2.6 million social media followers that Kellogg’s “wants to indoctrinate your children with breakfast cereal. Stop giving them your money!”
Customers should visit PublicSquare, a website that aims to “connect freedom-loving Americans to the businesses that share their values,” as the article encourages them to do.
Fruit Loops promotes free access to a digital library on their cereal boxes for kids. The library offers a range of books to teach kids themes of “equity, diversity, and inclusion.”
.@KelloggsUS wants to indoctrinate your children with breakfast cereal. Stop giving them your… pic.twitter.com/RMy2BBIRbR
— Libs of TikTok (@libsoftiktok) November 19, 2023
A few online users reposted the posts without any commentary.
Hey parents, do your kids like Kellogg’s cereal? 👇 https://t.co/sPknAjjPVl
— John Rich🇺🇸 (@johnrich) November 19, 2023
Others couldn’t resist adding their own editorial comments. “Kids starting the day off right with 6 servings of sugar and a side of woke indoctrination,” said another social media user.
Kids starting the day off right with 6 servings of sugar and a side of woke indoctrination
— Western Lensman (@WesternLensman) November 19, 2023
“To hell with Kelloggs. Boycott them out of existence,” one X user posted.
“Yeah, that’s creepy and needs the Bud Light treatment,” another wrote, referring to a boycott against the beer brand that caused the company to take a huge financial hit after it partnered with transgender influencer Dylan Mulvaney in April.
“Froot Loops Is in Hot Water,” read a headline about the threatened boycott in Newsweek.
That liberal outlet painted the DEI campaign in glowing terms, saying, “purchasers and their families can use the resource to learn how incredibly colorful and diverse the world can be.”
The article made a point of mentioning that “a host of other X users mocked the outrage displayed.”
It included a critical post from someone who complained, “How sad of a person do you have to be to get upset over Kellogg giving kids access to free digital books and believing its ‘indoctrinating?’ I remember when cereal boxes did give away books inside of them.”
Newsweek reported that Kellogg’s is all in on equity, diversity, and inclusion, having announced in April that it was “on track to achieve its own ED&I goals behind the scenes, with regards to gender and racial representation.”
“The company has set a global management goal of having a 50/50 gender parity at management level by the end of 2025. By the same deadline, it is also aiming to bring the number of racially underrepresented talent at the management level up to 25 percent.”
So with that all being said, I have to ask you.
Why are you still shopping with companies that despise you?
We, as conservatives, are always saying that we want to see change but don’t know how to make that happen.
Well, one way to stop it is by not funding it.
Every single time you purchase detergent from Walmart, deodorant from Walgreens, or snacks from Food Lion, you are funding the liberal agenda.
I know it sounds harsh, and I don’t know about you, but I am sick and tired of it.
I am sick of seeing my money go to everything I despise.
That is why I was so glad to find the Public Square app that opened my eyes up to all the patriots out there with stores to shop from that had the same beliefs as I did.
But I also wanted a one-stop shop to start shopping at—you know, that one place that would have everything I needed for my household plus some extras.
I found it, and I had to share it with you!
Pro-American…
Pro-Freedom…
Pro-Liberty…
And happy to do business with Conservatives!
Plus, they’ve been at it for more than three decades!
Everything about them, from design to production to storage and delivery, is 100% American.
Their founder was even included in Obama’s “Most Dangerous Conservatives” list.
After learning those specifics, I knew I had arrived at my destination.
Why, then, have you not heard of them?
Simply put, they don’t advertise at all.
They prefer to stay off the radar.
Everything is personal invitations only.
That’s how they keep out the bad actors.
But now that I’m working with them, I can get you in, and we can change the world together!
I can’t promise you you’ll get a call immediately, but I can promise to get you in the queue!
So many people have written in to say they want to help us with this endeavor.
And it’s fantastic!
The only catch is that I only have a small team, and so many people are reaching out for invites that we are completely swamped.
I sort of thought that would happen but wasn’t sure about it.
And it’s freaking cool!
However, this only means that your “white glove” concierge response may take a little longer to arrive.
We are making progress, but there is a significant backlog.
So bear with me if you would.
Companies that actively want our extinction should not receive any of our hard-earned money.
They came right out and said they aimed to cut the global population in half, from 8 billion to 500 million.
They want to get rid of 94% of the world’s population right now.
Still, we keep spending our money on their large box businesses because we have few other options.
But that’ll all change today.
Allow me to introduce you to the solution.
It’s time to make the “Big Box Switch” and change where you send your dollars each month.
All of that is real, and I’m so excited to tell you about it. I hope you’ll join the mission with me.
Here’s a quick summary of this company that I’m so excited to now be partnered with on this mission:
Sound good to anyone else?
I can get you in, but you can’t just go sign up.
They only want people on the same mission to join, and they’re happy to say “no” to the Far-Left Libs!
They’ve been doing it for 37 years, and it’s been working great.
Oh, and did I mention the products are non-toxic and don’t have all the chemicals and crap like Red Dye 40 that all the big corporations put in their products to weaken you?
To wear you down?
To make you—and your family—sick?
Because then, when you get sick, you’ll buy their drugs!
Sorry folks, I don’t play that game, and neither does my family.
We’re talking about the last all-natural, grass-fed, no-hormone, massive Black Angus beef cattle ranch in the United States.
Sound good?
We’re talking fluoride-free toothpaste, chemical-free cleaners, and Deet-free mosquito repellant!
What novel concepts, right?
Stop sending your money to these 11 corporations that do not have your best interests at heart.
It’s an illusion of choice.
There’s only one pro-American, American-made and manufactured, chemical-free, toxin-free, hormone-free, company left, and I’m teaming up with them to FIGHT BACK!
Who’s with me?
If you’d like to find out more and get a FREE personal invite, just go here: https://bigboxswitch.com/switchwithsassy
Say to them Tell them Sassy sent you, and they’ll give you a call, text, or email in return.
Just chill out when that happens.
If you seek a Free Invite (Link here: https://bigboxswitch.com/switchwithsassy), someone from the inner circle will contact you—and I know how unnerving it may be to get a text message from a number you don’t recognize.
You’re going to have a great time chatting with these people, in my opinion.
And they will assist you in setting everything up.
Who else is sick of ingesting arsenic, cadmium, and lead and is ready to do something about it?
– Sassy
P.S. Since we give each inquiry our undivided attention, we’ll handle them in the order they’re received. If you want in on the fun, you should probably ask for an invitation before it gets too long. My crew is fantastic, but we have limited capacity and operate on a first-come, first-served basis.






