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As of October 2014, the app was processing over one billion swipes per day, producing about twelve million matches per day. The average user would generally spend about an hour and a half on the app each day  After transitioning from the clicking function Tinder initially used, Tinder became the first “swipe app”, now a term …

 The advertising industry has changed a lot over the years.  Not just because of political correctness but because of common decency as well.  It used to be you put a half dressed woman in an add with a clever saying and no one would remember the clever saying.  But you’d have a winner nonetheless.   …