Although I am a big-time Apple fanboy myself I had to just stop and snicker at Apple’s alleged new business plan.
Since Apple has been on a sort of damage control mode after they recently figuring out that when people spend more on a phone than they do on a laptop it means they won’t be changing their phones as often, they now seem to be trying to calm shareholder jitters by pointing to a new business plan. “Global Warming!”
Here is more on this via Breitbart:
“Apple expects greater demand for iPhones as a result of global warming according to a report assessing the impact of climate change on its business.
“Mobile devices can serve as the backbone communication network in emergency and quasi-emergency situations,” Apple wrote in its report, released Tuesday.
“They can serve as a flashlight or a siren; they can provide first aid instructions; they can act as a radio; and they can be charged for many days via car batteries or even hand cranks,” it said. “Over time, as people begin to experience severe weather events with greater frequency, we expect an increasing need for confidence and preparedness in the arena of personal safety and the well-being of loved ones.”
“This potential need reinforces a trend we believe is already in evidence following the events of 9/11, Hurricane Katrina, Superstorm Sandy, and Hurricane Harvey,” it said.
Apple is one of many large companies to investigate and identify “climate-related” risks and opportunities that could impact their firms, Business Insider reported.
Moreover, Apple said that a rise in the number of severe weather events could increase the demand for iPhones because of special features that help people cope with threatening situations.
Features like “SOS,” which facilitates contacting emergency services, could lead to “increased customer loyalty and demand,” Apple said.
“Over the past few years, for example, we enabled iPhone to receive Wireless Emergency Alerts, including alerts from the National Weather Service and local law enforcement,” Apple wrote. “These alerts also appear on Apple Watch. We also offer a free ‘find friends’ app, and a fast-access flashlight.”
All in all, the economic benefits from climate change could be as high as $920 million,” Apple estimated.”
Yes, what you just read isn’t a satire piece, it’s allegedly an actual strategy from Apple to sell more iPhones. Maybe instead of selling the world on fake science Apple maybe should just stick to making great phones at a price people can afford? Like they did from 2007 to 2018?
